Influencer & KOC Marketing
Influencer and KOC marketing in Malaysia that builds real trust
Creators matched on audience, language, platform and content style, not just follower count, with campaigns managed from brief to report.
What is the difference between KOC and influencer marketing?
Influencer (KOL) marketing works with creators who have large followings, which suits reach and launches. KOC marketing works with key opinion consumers: everyday users with smaller, trusting audiences whose content reads like a genuine review. Influencers make people notice; KOCs give them the proof to decide. Strong campaigns often combine both.
Who it's for
Sample imageProduct launches
Brands launching a product or entering a new market.
Sample imageLifestyle brands
F&B, beauty, healthcare and lifestyle businesses.
Sample imageNeed more reviews
Brands that need more credible reviews online.
Sample imageChinese-speaking audiences
Reaching Chinese-speaking buyers via Xiaohongshu KOCs.
Problems it solves
Finding influencers is easy. Finding the right ones isn't.
Followers don't always mean influence
Big following, wrong audience.
Content that doesn't connect
Scripted content feels like an ad.
You paid for exposure. What did you get?
No clear goals, no clear result.
Platform by platform
Different platforms. Different creators. Different influence.
TikTok
Xiaohongshu
What GETDO handles
We manage the whole campaign.
01
Influencer Matching
Chosen by audience and style, not followers.
02
Campaign Strategy
Creators and content set around your goal.
03
Coordination
Outreach, scheduling and posting handled.
04
Campaign Reporting
Reach to enquiries, in one clear report.
Behind the scenes
Sample images · replace with real process photosHow a KOC campaign comes together.
From briefing creators to reporting results, a look inside our campaign process.
Relevant work
Creators activated for a product launch.
Sample · replace with real clientF&B · Consumer brandView case study
Creators activated for a product launch.
120+Creators
2.3MTotal views
+27%Store visits
Sample · replace with real clientBeauty · AestheticsView case study
KOC reviews that gave new customers proof to book.
60+KOC notes
+39%Bookings
8 weeksCampaign
Sample · replace with real clientLifestyle · RetailView case study
A TikTok creator push for a new store opening.
35Creators
1.1MViews
+3,200Visitors
FAQ
Influencer and KOC questions
Related services
Should I use KOCs or influencers?
Influencers for reach and fast awareness; KOCs for credible, review-style content at volume. Many campaigns use a few influencers plus a larger group of KOCs.
How much does influencer marketing cost in Malaysia?
It depends on the number of creators, their audience size, platform and deliverables. KOC campaigns can involve many creators at lower individual cost; top influencers cost more per post. We plan the creator mix around your budget.
How do you measure influencer campaign results?
We set the objective first, then track matching metrics: reach and views for awareness, clicks and messages for consideration, and enquiries, visits or sales where tracking allows.
Can GETDO find Chinese-speaking creators?
Yes. We work with Chinese-speaking KOCs and influencers, including on Xiaohongshu.
Let's plan your creator campaign.
Tell us your goal. We'll tell you honestly if this is the right tool.