Sample media · images or videoSample · replace with real clientCafé chain · Social Media & ContentView case study
A café chain that wanted more weekday walk-ins.
1.2MVideo views
+31%Store visits
90 daysCampaign
Industries · F&B & Consumer Brands
F&B and consumer brand marketing in Malaysia that fills seats and moves products
People choose where to eat and what to buy based on what they see and what others say. We make sure they see you, and hear good things.
How do F&B brands in Malaysia attract more customers online?
F&B brands grow online by being discoverable where people decide what to eat and buy: short video on TikTok and Instagram, reviews and notes on Xiaohongshu, and creator content from KOCs and influencers. Paid ads amplify the best-performing content, and launches get a coordinated push across creators, content and ads.
Typical goals
Sample imageBrand awareness
More people knowing your name.
Sample imageStore visits & orders
Footfall, bookings and deliveries.
Sample imageProduct launches
New menus people actually try.
Sample imageKOC & influencer content
Creators sharing your food.
Sample imageXiaohongshu presence
Found by Chinese-speaking diners.
Common challenges
Why good food and products go unnoticed.
Low awareness
Great food, but outside your regulars nobody knows you exist.
Content fatigue
Posting the same food photos every day makes people scroll past.
Launches that fade
A burst of attention in week one, then sales drop back.
Scroll down. Every bump is a lost customer.
Relevant work
Results in F&B and consumer brands.
Sample media · images or video
Sample media · images or videoSample · replace with real clientRestaurant group · Meta AdsView case study
Filling weekday tables with lead ads.
+35%Reservations
−28%Cost per lead
60 daysCampaign
Sample media · images or videoSample · replace with real clientBakery brand · Influencer & KOCView case study
Creators activated for a product launch.
120+Creators
2.3MViews
+27%Store visits
Sample media · images or videoSample · replace with real clientKopitiam · Xiaohongshu MarketingView case study
Building a Xiaohongshu presence from zero.
1.4MNote views
320+KOC notes
+36%Store visits
Sample media · images or videoSample · replace with real clientBeverage brand · Video ProductionView case study
A short-form series for a new drink.
3.2MViews
+41%Retail sales
3 monthsSeries
Sample media · images or videoSample · replace with real clientCatering · Website & ConversionView case study
A quote form that brought better event leads.
+48%Quote requests
+30%Lead quality
1 monthProject
Trusted by businesses including
Brands we grow together.
Temporary logos for layout · replace with client logos
FAQ
Questions from F&B and consumer brands businesses
What is the best platform for F&B marketing in Malaysia?
Usually a combination: TikTok and Instagram for discovery through video, Xiaohongshu for Chinese-speaking diners who search for recommendations, and Facebook for broad local reach and promotions.
Do KOC campaigns work for restaurants?
Yes. Many diners check reviews before visiting, and a steady flow of genuine KOC notes and videos builds that proof.
How should we market a new product launch?
Plan a sequence: tease, launch with creators and ads, then keep momentum with user content and retargeting. Launches fade when all activity happens in one week.
Let's look at how your customers decide.
Start with the Marketing Health Check, or tell us about your business directly.